Privacy Policy

Elythra Ltd respects your privacy and is committed to handling personal information responsibly.

Who we are:

Elythra Ltd is the controller of the personal information collected through this website.

Information we may collect:

  • Your name, email address, telephone number and business details when you contact us or submit an enquiry.

  • Information you provide in correspondence with us.

  • Technical information, such as IP address, browser type and website usage data, where enabled through cookies or similar technology.

We may also receive business contact information from publicly available sources, referrals, or prospective suppliers and partners.

How we use your information:

We use personal information to

  • Respond to enquiries and communicate with you.

  • Consider potential business, supplier, or partnership opportunities.

  • Operate, maintain and protect our website and business.

  • Meet legal and regulatory obligations.

  • Send marketing communications only where permitted by law. You can opt out at any time.

Our legal bases for using information are our legitimate interests in running and developing our business, taking steps at your request before entering a contract, meeting legal obligations, and consent where required.

Who we share information with:

We may share information with trusted service providers who help us run our website, email, hosting, IT, professional advisory and business services. They may only use your information on our instructions and where necessary to provide their services.

We may also disclose information where required by law or to protect our legal rights.

International transfers

Some of our service providers may process information outside the UK. Where this happens, we will use appropriate safeguards required by applicable data-protection law.

How long we keep information

We keep information only for as long as necessary for the purpose for which it was collected:

  • Enquiries and business correspondence: normally up to 24 months after our last contact.

  • Information connected with a contract or transaction: for as long as required by law and our business records requirements.

  • Marketing preferences: until you unsubscribe or we no longer need the information.

Your rights

Subject to applicable law, you may ask us to access, correct, erase, restrict or transfer your personal information, or object to our use of it. Where we rely on consent, you may withdraw that consent at any time.

To exercise these rights, email us at sales@elythraltd.com.

You may also complain to the Information Commissioner’s Office at ico.org.uk, although we would welcome the chance to resolve your concern first.

Security

We use reasonable organisational and technical measures to protect personal information. However, no online service can be completely secure.

Changes to this policy

We may update this policy from time to time. The current version will always be available on this website.